BALTIMORE, MD – January 27, 2012 – The growing importance of the 50+ audience as television viewers, their needs and the television industry’s response, will be the focus of a panel discussion titled Bringing In The Boomers on January 31st at the 14th annual RealScreen Summit in Washington, DC. The panel will be moderated by Elliot Jacobson, Senior Vice President of Programming and Production for RLTV, the only cable network that provides information and entertainment to help redefine life after 50.
The panel will address such questions as: How are networks and production companies currently serving the financially attractive baby boomer market? What do boomers want to see in non-fiction, and are they getting it? What are networks and advertisers doing to attract baby boomers? What is most effective in connecting with baby boomers?
The panelists – all well-known executives or producers in the industry – will include Original Productions CEO & Executive Producer Thom Beers, Interface Media Executive Producer Joel Westbrook, ZoomerMedia Limited Founder and CARP President Moses Znaimer, and NBC Universal President of Research and Media Development Alan Wurtzel.
RLTV is the only television network dedicated to celebrating the lifestyle, interests and influence of boomers and seniors. Its Emmy Award-winning, informative and entertaining programming focuses on everything from financial planning and second careers to travel and entertainment; from health and wellness to volunteerism and community-building. RLTV has an all-star lineup of celebrity hosts including Florence Henderson, Joan Lunden, Jean Chatzky and Sam Donaldson. RLTV is about redefining life. For more information on RLTV, go to www.rl.tv.
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Goodman Media for RLTV
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