Feb. 25, 2013, New York – Marietta Biberman has joined RLTV as marketing manager in the network’s New York sales office. In this position, she will work with Stacey Simmons, director of marketing for the network, in the creation and execution of integrated marketing opportunities designed to drive increased advertising revenue and distribution growth.
Ms. Biberman joined RLTV from Screenvision Cinema Network, where she was marketing manager of strategic marketing. In this post, she created cinema programs for national and regional advertisers and managed national in-theater entertainment events and promotions. Prior to joining Screenvision in 2011, Ms. Biberman was senior marketing manager for integrated solutions at Forbes Media. She began her career in the media business at Nielsen Media Research, where she most recently worked as a marketing group leader/supervisor.
“Marietta’s background in strategic marketing and integrated solutions, and her grounding in research make her an excellent choice to help ensure that RLTV builds the strongest affiliate and ad sales marketing initiatives possible,” said RLTV Senior Vice President of Marketing and Communications E.J. Conlin.
Ms. Biberman graduated from Pace University, with a B.B.A. in Marketing/Advertising.
The only cable network and online destination created specifically for adults 50+, RLTV (www.rl.tv) offers unique, inspiring programming that mature, experienced and knowledgeable viewers desire and appreciate. The network’s Emmy Award–winning content focuses on topics that matter to Generation 50+ — from relationships, reinvention, rediscovering passions and retirement, to finances, health, and current events. At RLTV, it's all about rethinking life beyond 50.
RLTV. Experience Matters.
McReynolds Elek Communications for RLTV