January 2, 2013, Baltimore -- RLTV, the only cable network and online destination for adults 50+, and Next Avenue (nextavenue.org), the first fully editorial website in the PBS system focused on Americans 50+, have joined together in a content sharing partnership. Under the agreement, RLTV will license for its website (www.rl.tv) targeted, mission- and category-aligned content that is selected from among Next Avenue’s rich array of original articles and blogs. The agreement also allows for Next Avenue to develop custom exclusive online content for RLTV in the future. The content begins appearing on rl.tv effective immediately.
Twin Cities Public Television launched Next Avenue earlier this year in partnership with PBS, APT, and public television stations nationwide. Next Avenue, with principal offices in St. Paul, publishes original articles and blogs daily on everything from work and relationships after 50 to culinary explorations and caregiving for aging parents – all written and edited by veteran journalists. In addition to its original content, Next Avenue editors curate and feature information from more than 27 content partners, including NIH’s National Institute on Aging, Medline Plus and the National Institute for Financial Education.
RLTV is designed to engage viewers and online users on topics that matter to Generation 50+, from relationships, reinvention, rediscovering passions, to finances, health, current events, exploration and retirement.
“A content partnership between Next Avenue and RLTV makes perfect sense,” said Next Avenue President Judy Diaz. “Both organizations have a similar mission in seeking to serve the 50+ audience. What’s more, independently we focused our work on similar content categories. There is good alignment. We look forward to working together to implement this new public-private content relationship.”
“This partnership creates a synergistic, multi-platform opportunity in which RLTV can broaden its focus and provide a deeper, richer and more relevant experience for our viewers, advertisers and distributors,” said RLTV President and CEO Paul FitzPatrick. “We are proud to join with Judy Diaz, Next Avenue and Twin Cities Public Television CEO Jim Pagliarini, and their terrific team to make this new opportunity a big success.”
About Next Avenue
Next Avenue is a new public television online destination aimed at Americans 50+ who want to maintain vibrant lives and who have significant interest in a wide variety of issues. Developed in partnership with PBS, APT, and PBS stations, Next Avenue launched in 2012 from its home at Twin Cities Public Television. The site publishes original articles and blogs daily on everything from work and relationships after 50 to culinary explorations and caregiving for aging parents – all written and edited by veteran journalists. In addition to its original content, Next Avenue editors curate and feature information from more than 27 content partners including the eldercare-focused Administration on Aging, the boomer think-tank Encore.org, the National Institutes of Health, public broadcasters across the country, and numerous other sources. A full list of partners is available at nextavenue.org.
The only cable network and online destination created specifically for adults 50 and over, RLTV (www.rl.tv) offers unique, inspiring programming that mature, experienced and knowledgeable viewers desire and appreciate. The network’s Emmy Award–winning content focuses on topics that matter to Generation 50+, from relationships, reinvention, rediscovering passions and retirement, to finances, health, and current events. At RLTV, it's all about rethinking life beyond 50.
RLTV. Experience Matters.
McReynolds Elek Communications for RLTV
John Michael Kennedy
Goodman Media International for NextAvenue.org