BALTIMORE – January 9, 2012 – RLTV, the only cable network that provides consumers with information and entertainment to help Redefine Life after 50, has appointed Samantha Wolfe as the new Director of Marketing for the network. In this role, Wolfe will work primarily with the ad sales and affiliate sales teams on the development and execution of marketing strategies for their clients. In addition, she will work with the programming, digital and on-air promotions teams to help drive tune-in and consumer awareness for the network’s shows.
“Samantha is an excellent addition to the RLTV marketing team,” said EJ Conlin, Vice President of Marketing for RLTV. “She brings vast, relevant experience and a creative approach that will help to elevate the brand and raise the profile of the network through new strategic multi-platform initiatives.”
A graduate of Yale University, Wolfe received her MBA from New York University in 2003. With an entire career devoted to television, she began her role in marketing as marketing manager and then senior marketing manager at Showtime Networks, where Wolfe developed several On Demand affiliate promotions and the first HD acquisition campaign for the network. In 2007, Wolfe became the Brand Manager for TV Guide where she managed the corporate consumer marketing campaigns for the brand. For three years beginning in 2008, Wolfe was the Global Brand Manager at Rovi, where she was instrumental in the rebranding of the company from Macrovision.
Wolfe comes to RLTV most recently from consulting for The Food Network and Cooking Channel, where she developed consumer and ad sales marketing strategies for the networks.