August 26, 2013, Baltimore, MD – RLTV guides Generation 50+ on their personal reinventions during a three-day “Labor Day Reboot” programming event, August 31 – September 2, 2013. The “Labor Day Reboot” promotion invites our viewers to jump start the fall season with inspirational programming to help them to transform their careers, reinvent their favorite dishes with healthier ingredients, review their finances, and reimagine their living spaces.
RLTV’s original series, Second Act will be the centerpiece of the “Labor Day Reboot” stunt. Host Paul DiMeo and a team of experts help visionaries achieve their passions -- whether that's starting a nonprofit or opening up a restaurant. Headquartered in Baltimore, RLTV will show support and appreciation for local entrepreneurs by sharing their inspirational stories during the Labor Day marathon.
Other transformation-themed programming includes, Who’s Cooking with Florence Henderson, Money Matters with Jean Chatzky, Home Again with Bob Vila, Boomers 2.0: A Generation Re-imagined, Rethink 50+ Town Hall and Your Life Redefined. Plus, RLTV will extend the promotion on www.rl.tv and RLTV’s social media properties.
The only cable network and online destination created specifically for adults 50+, RLTV (www.rl.tv) offers unique, inspiring programming that focuses on topics that matter to Generation 50+, from relationships, reinvention, rediscovering passions and retirement, to finances, health, and current events. At RLTV, it's all about rethinking life for 50+. RLTV. Experience Matters.
Stacey M. Simmons
Director of Marketing