BALTIMORE, MD – March 21, 2011 – RLTV is pleased to appoint Ken Kolb Direct as their direct response agency. KKD will be specifically handling short-form direct response and long-form paid programming media for RLTV and will report to Gig Barton, VP Advertising Sales and Sponsorships. Ken Kolb Direct is a full-service organization for direct response advertising specializing in the media/entertainment/television/cable industry.
“Adults 50+ are a discerning and powerful group to target and we look forward to the results, innovative concepts and creative ad campaigns that Ken and his team will provide for our company and our consumers,” says Barton.
RLTV is the only cable network dedicated to adults 50+, a valuable and much sought after demographic for paid programming producers. “The 50+ market is a key demographic for companies and organizations that want to reach an audience that now includes baby boomers and seniors with a direct-to-consumer advertising message and we couldn’t more excited about what this relationship is going to mean to everyone,” says Ken Kolb, DEO of Ken Kolb Direct.
Prior to starting his own company, Kolb held a number of executive level positions in ad sales in the telecommunications industry. His prior positions included leading the long form response group for TMG, working as VP of direct response ad sales for 20th Television/DIRECTV, and also heading up the long form infomercial ad sales unit for Discovery Networks.