January 21, 2014, Baltimore, MD – RLTV, the only network and online destination dedicated to Generation 50+, has signed a long-term carriage agreement with AT&T U-verse® TV, the fastest growing TV provider in the U.S. AT&T has launched RLTV as part of its most widely distributed U200* package on Channel 175. The agreement guarantees RLTV distribution in current as well as future AT&T markets, offering a significant long-term growth opportunity for the boomer-skewing cable network.
“This is a landmark distribution agreement that demonstrates AT&T’s commitment to bringing high-quality content to their A50+ subscribers," said Paul FitzPatrick, President and CEO of RLTV. “It’s a great opportunity for us to expand the reach of our unique programming into millions of AT&T homes led by members of Generation 50+. We respect the value of the experience earned by the 110 million members of this group – and we know that will resonate with AT&T customers as it has in other markets.”
“We are excited to bring RLTV’s original and exclusive programming to our customers,” said Aaron Slator, President, Content and Advertising, AT&T. “This group is an important part of our customer base and this relationship allows us to bring them more content that speaks to their lifestyles and interests.”
The only TV network and online destination created specifically for adults 50+. RLTV (www.rl.tv) offers unique programming that experienced and knowledgeable viewers want to watch. The network’s award-winning content focuses on topics that matter to Generation 50+. Relationships, reinvention, rediscovering passions and retirement, finances, health, and current events – all are explored on RLTV. At RLTV, it's all about rethinking life for 50+. RLTV. Experience Matters.
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s fastest and most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.
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4G LTE speed claim based on national carriers’ average 4G LTE download speeds. Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.
*Geographic and service restrictions apply to AT&T U-verse. Go to ATT.com/Uverse for details.
Stacey M. Simmons
Director of Marketing