September 14, 2012, Baltimore, MD – RLTV, the only cable network designed and built for the 50+ audience, has earned Gold and Silver Awards for National Media in the 2012 National Mature Media Awards competition. The National Mature Media Awards is the nation’s largest awards program that annually recognizes the best marketing, communications, educational materials and programs for adults age 50+.
Intergenerational reality series Family Pickle nabbed a Gold Award for its “Old School, New School” episode. Featuring Marian and Sandy Levine, a boisterous boomer couple running the world famous Carnegie Deli in New York City, the episode focuses on the chaos that ensues when the pair is notified that famed actor Jack Nicholson will be visiting the restaurant.
Produced in association with the Blanchette Rockefeller Neurosciences Institute, Silver Award winning To Not Fade Away is a follow up of the Emmy Award winning documentary Not Fade Away that tells the story of Marie Vitale, a 45-year-old woman stricken with Alzheimer’s disease. To Not Fade Away revisits Marie and her family five years after the initial diagnosis to see the impact of the disease over time and how all their lives have changed.
“RLTV is extremely pleased that these two shows have been recognized by an organization that specializes in the adult 50+ market,” said RLTV Senior Vice President of Programming and Production Elliot Jacobson. “We are continuing to build our original programming lineup that informs, connects with and engages the 50+ audience, and it is gratifying to be recognized for meeting the needs of this important 100 million-strong audience.”
RLTV (www.rl.tv) is the only network designed and built for the 50+ audience, offering a unique brand of programming and content that mature, experienced and knowledgeable viewers appreciate and desire. The network’s Emmy Award-winning programming focuses on everything from financial planning and second careers to travel and entertainment; from health and wellness to volunteerism and community-building.
McReynolds Elek Communications