CABLE OPERATORS ARE “VERY INTERESTED” IN CARRYING RETIREMENT LIVING TV ACCORDING TO RECENT BETA STUDY

Retirement Living TV Ranked 2nd Among All Networks with System Operators*

Columbia, MD - January 30, 2009 – Retirement Living TV’s (RLTV) participation in the fall 2008 Beta Research Cable Operator Carriage Study resulted in significant news for the emerging network. Among operators with 200,000+ subscribers, RLTV ranked 2nd as the network they were most interested in carrying by the end of ’09.

The study which gauges the popularity of emerging networks among cable operators revealed that 39% of cable operators are fairly/very interested in carrying RLTV. In addition to those findings, it was determined that 42% of operators plan to add one or more networks to their digital tier.

“These results show that operators are realizing the importance of having programming targeted at the 50+ market,” said Betsy Brightman, VP of Affiliate Sales, RLTV. “It also exhibits a sense of urgency to reach out to mature adults. This is a time when subscribers might be looking at their cable service as a luxury and cable television is an area where the 50+ demo has not decreased their spending.”

The 50+ demographic accounts for $2.3 trillion in discretionary spending and despite stock market and 401K losses, they are best equipped to weather the effects of the current economic turmoil. “RLTV is perfectly positioned to assist cable operators in targeting adults 50+ and growing their business through retention and sales acquisition campaigns,” says Brightman.

Other findings from the study included system operator’s awareness/recall of the network from trade ads, sales presentations and materials, increased 15% from 2007.

*Among System Operators with 200,000+ Subscribers

About Retirement Living TV

Retirement Living TV (RLTV) is the only cable network dedicated to serving the needs of adults 55+ with information and entertainment that inspires and enhances the perception of aging. The network has Emmy award-winning programming that addresses a variety of subjects and genres including health, finance, travel, reality, comedy and drama. For more information, visit our website at www.rl.tv

For more information contact:
EJ Conlin
Retirement Living TV
410.402.9652 (office)
443.844.5865 (cell)
ejconlin@rl.tv

#     #     #