Boomers 2.0: A Generation Re-Imagined

Boomers 2.0 explores the history and power of the baby boomer generation, using archival footage, first-person accounts and expert commentary to bring to life the cultural milestones and historical factors that have placed this generation at the center of influence for decades. The special looks at the factors that have influenced boomers’ place in American life, including their record education levels, dominant economic power, the transformation of every aspect of women’s lives, and their emergence as the driving force in television and marketing. 

The special examines how boomers today are reinventing themselves in many areas, including their careers, multi-generational caretaking, and leisure pursuits. Boomers 2.0 takes a look at how the 50+ generation is living longer and more fulfilling lives. From fitness and health care, to family structure, caregiving and retirement planning, Boomers 2.0 examines how reinvention by this generation is spawning a huge new marketplace. 



Dr. Abramson is the leading industry expert for those over 50. She is an inspiring speaker, blogger, corporate consultant, successful author, and award-winning entrepreneur and journalist. Her commitment to baby boomers and mature adults has been featured in many national publications, including TIME, Forbes, the Wall Street Journal, Entrepreneur and People. Dr. Abramson is an Emmy and Gracie award-winning journalist who has appeared frequently as an on-air expert gerontologist for NBC’s Today show, CNN, CBS, MSNBC and numerous other media outlets.

Dr. Abramson received her Doctorate in Gerontology from the prestigious University of Southern California’s Davis School of Gerontology.


Agency FiveO
With partners Nancy McNally and David Page, Brent Bouchez founded Agency Five0, dedicated to messaging and content for the 50+ consumer. Bouchez has worked at Chiat/Day Los Angeles, Ketchum Los Angeles and Ammirati & Puris New York. He was founder and president of M&C Saatchi New York, Chief Creative Officer at Bozell New York and Founder of Bouchez Kent + Company.

Joe Coughlin

Director, MIT Age Lab
Joseph F. Coughlin, Ph.D. is Director of the Massachusetts Institute of Technology AgeLab. His research provides insights on how demographic change, technology, social trends and consumer behavior will converge to drive future innovations in business and government. Based in MIT’s Engineering Systems Division, he teaches policy and systems innovation and is author of the on-line publication Disruptive Demographics. He is one of Fast Company Magazine’s ‘100 Most Creative People in Business’ and was named by the Wall Street Journal as one of “12 pioneers inventing the future of retirement and how we will all live, work and play tomorrow.” 


Editor-in-Chief, AARP The Magazine
Nancy Perry Graham is the Editor-in-Chief of AARP The Magazine, the world’s largest circulation magazine, in Washington, D.C.  Prior to joining AARP as Deputy Editor in 2003, she spent 17 years as a journalist for Time Inc., serving as Los Angeles Bureau Chief for Fortune, senior political editor for Money and Insider columnist for People. She has appeared frequently on ABC, CBS, NBC, MSNBC, CNN and Fox networks as a news and entertainment talk show guest.


CEO, BoomAgers 
Peter is a well-known and proven business leader with over 30 years of experience in the advertising agency industry. Before founding BoomAgers, he was a member of Saatchi & Saatchi’s worldwide board, responsible for one of their top-three global businesses. Throughout his career, he has enjoyed great success building some of the world’s best- known ad agencies and their clients’ brands and businesses. 

Peter is a Boomer and while he didn’t make it to Woodstock, he has an intimate understanding of the unique motivations of Boomers and knows how to create authentic communications that resonate with this valuable generation.


President, AARP Foundation
As president of the AARP Foundation, Jo Ann Jenkins provides leadership across the Foundation areas of development, litigation and programs. The AARP Foundation, AARP’s charitable arm, is dedicated to helping struggling, low-income older Americans meet their basic needs for food, shelter and medical care so they, too, can age with dignity. The AARP Foundation serves more than 5 million vulnerable seniors every year.

With more than 25 years of extensive leadership, management, planning and business experience, Ms. Jenkins is well-known in governmental, philanthropic and private sectors. She came to the AARP Foundation from the Library of Congress, where she was its chief operating officer.

Alicia Munnell

PhD, Boston College, Carroll School of Management
Alicia H. Munnell is the Peter F. Drucker Professor in Management Sciences at Boston College's Carroll School of Management. She also serves as the Director of the Center for Retirement Research at Boston College. She spent most of her professional career at the Federal Reserve Bank of Boston, where she became Senior Vice President and Director of Research in 1984. She has published many articles, authored numerous books, and edited several volumes on tax policy, Social Security, public and private pensions, and productivity. 


President, Research and Media Development, NBCUniversal.
Alan Wurtzel is the President of Research and Media Development for NBC Universal. He is responsible for the planning, development and analysis of all audience, program, and marketing research for the NBC Television Network, the news and information cable networks MSNBC and CNBC, and their various digital properties.

Wurtzel also leads the company’s Broadcast Standards & Practices Department, which oversees program content and advertising and commercial clearance for the network. 


Cindy Joseph

Entrepreneur and Model

Bob Flynn and Ray Schofield


Gid Pool