For most of their lives, boomers have been in the sweet spot for advertisers. Programmers have created content for this audience since they were children. However, boomers have aged out of the traditional 18-49 advertising demo, and many marketers and content providers are just beginning to come to grips with the economic power and the sophistication of the growing 50+ market. Rethink 50+ is a Town Hall discussion featuring a panel of experts from the media and marketing worlds focused on how the marketing and media worlds are responding to this most powerful of demographics. Are the boomers, being overlooked or are they holding their own in a youth-obsessed culture? What are the results for the marketers and content producers who are creating new paradigms to reach this audience?
Chief Marketing Officer, UnitedHealthcare - Medicare & Retirement
Terry Clark’s responsibilities include directing all marketing strategies for the growing senior segment, including online, direct mail, DRTV, radio, outdoor and print advertising. In addition, Terry is responsible for managing UnitedHealthcare — Medicare & Retirement’s strategic partnership with AARP. Prior to joining UnitedHealth Group, he was Executive Vice President of Entertainment Publications at IAC, which includes leading brands being transformed by consumerism - Ticketmaster, Entertainment Publications, Expedia, Home Shopping Network, Ask.com, Lending Tree and Match.com.
Advertising Columnist, The New York Times
Stuart Elliott has been the advertising columnist of The New York Times since 1991, writing the weekday advertising report as well as other news articles and features. He also writes a weekly e-mail newsletter, In Advertising, for The New York Times on the Web and previously produced radio reports and podcasts for the Times on advertising and marketing topics.
Editor-in-Chief, AARP The Magazine
Nancy Perry Graham is the Editor-in-Chief of AARP The Magazine, the world’s largest circulation magazine, in Washington, D.C. Prior to joining AARP as Deputy Editor in 2003, she spent 17 years as a journalist for Time Inc., serving as Los Angeles Bureau Chief for Fortune, senior political editor for Money and Insider columnist for People. She has appeared frequently on ABC, CBS, NBC, MSNBC, CNN and Fox networks as a news and entertainment talk show guest.
Managing Director, BBDO, New York
Kirsten Flanik is Managing Director of BBDO’s flagship New York office. In the six years since she joined BBDO, Kirsten’s been promoted to the position of Managing Director of BBDO New York, appointed to the New York Board of Directors, named a “Woman to Watch” by Ad Age, and grown BBDO’s revenues on her Mars account by double digits. In fact, on her watch, BBDO has added global responsibilities for Twix, Dove, Whiskas and Pedigree, and now handles 13 of Mars’ 16 global brands.
Film & Theatre Critic, Author
Preeminent Film and Theater Critic, author, baseball and movie trivia expert, Jeffrey Lyons has reviewed more than 15,000 movies, 900 Broadway and off-Broadway plays--more than anyone in any medium. Jeffrey has interviewed nearly 500 actors; written or co-authored six books; co-hosted three national movie review shows on PBS, MSNBC and NBC. He has lectured at the Smithsonian Institute in Washington, D.C.; four times at the National Baseball Hall of Fame and Museum; and, has enjoyed a career on television and radio spanning 42 years.
President, CBS Vision
David F. Poltrack has been Chief Research Officer of CBS Corp. since 1994. Mr. Poltrack serves as President of CBS Vision, a business unit of CBS Corp. He oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace at CBS.
Former President & CEO, TV ONE
Jonathan Rodgers is the retired network President and CEO of TV One. He served as president of Discovery Networks, the domestic television division of Discovery Communications. During his tenure, the company's U.S. cable networks increased from two - Discovery Channel and The Learning Channel - to 11. Under Rodgers, the Discovery Channel achieved its highest ratings ever. In addition, Rodgers oversaw the conversion of The Learning Channel into TLC and the successful launches of Animal Planet, Discovery Kids and Discovery Health.
Prior to joining Discovery, Rodgers had a successful 20-year career at CBS, where he held a variety of executive positions including President of CBS' television stations group. During his career at CBS Television, Rodgers also served as an award-winning producer, news director and general manager; he was also an executive producer for CBS News.
Chief Executive Officer, MediaVest USA
Brian Terkselen is Chief Executive Officer of MediaVest USA, the agency that serves as a guide to many of the leading marketers in the world, including the agency’s Coca-Cola, Kraft, Microsoft, P&G and Walmart clients.
Brian has been in the entertainment marketing industry since 1992 when he co-founded Eco-Challenge Lifestyles, Inc with Mark Burnett and has served as an Executive Producer for numerous productions of Eco-Challenge on MTV, ESPN and Discovery. In 2008, Advertising Age recognized Brian with its Media Maven accolade. Most recently, Brian was awarded with Adweek’s Media All Star honor.
President, Research and Media Development, NBCUniversal
Alan Wurtzel is responsible for the planning, development and analysis of all audience, program, and marketing research for the NBC Television Network, the news and information cable networks MSNBC and CNBC, and their various digital properties.
Wurtzel also leads the company’s Broadcast Standards & Practices Department, which oversees program content and advertising and commercial clearance for the network.