Who knows Boomers best? How have young advertising executives failed in marketing to Boomers?
Debby Englander was a successful editorial director at a major publishing house in New York City, producing best-selling titles about business, personal finance and investing. Although the publishing industry was smarting and she knew her employer was consolidating, Englander felt her job was safe. So when the axe fell in 2013, she found herself reeling.
Summer is supposed to be the season of youth, when the over-25 quadrant surrenders theaters to wisecracking cartoons, thumb-sucking comedies and action franchises based on toys, comic books, amusement park rides. This is when the big studios make most of their money with Krypton-proof titles like “Transformers: Age of Extinction,” and their year-round obsession with pandering to the kids reaches fever pitch. In the movie world, summer starts the first weekend in May, which this year meant the release of “Avengers: Age of Ultron,” with those young-bloods Chris Evans, Chris Hemsworth, Scarlett Johansson and — the 50-year-old Robert Downey Jr. more...
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